Josh Webb – Storyteller


First, give us a brief introduction to yourself. 

My name is Josh Webb. I’m a husband and father of two. Being husband and father is truly my most rewarding role in life. My wife says I’m a storyteller – probably because I talk too much! But I think storytelling comes natural to me and I just happen to express it in different forms.

What led you to a career in creative design? 

I started out pursuing music. I’ve played drums most of my life. I play at my church in El Paso, Texas and also in a band called ALTARMOTIVE. We have a couple records out on iTunes. We needed flyers, videos and websites, so I just starting down that road. I wasn’t really ever into video games, so creative design became a hobby then led to a true love for all things creative.


What was your major in college?

I majored in advertising and minored in screenwriting at the University of Texas at El Paso. My senior ad campaigns class was recognized nationally for our Toyota Matrix campaign. We were one of 12 schools recognized by the National Student Advertising Federation that year. That class was fantastic and it was there that I fell in love with the whole creative process.

When did you begin acting?

I’ve been acting since 2002. To be honest, it’s not my first passion. My parents are Children’s Pastors and Production Directors at our church, Abundant Living Faith Center, and they put on these huge live productions several times a year. Several years ago, they were putting on an adaptation of the Wizard of Oz. For health reasons, the actor portraying the Tin Man had to pull out of the production the day before opening night. So my parents called me, I learned the lines and I did the play. I’m the oldest of six children so I guess clamoring for attention all those years paid off.


Tell us about your work as Creative Director of Abundant Living Faith Center.

As Creative Director of a church, my main role is to tell the greatest story every told. The message of the Gospel is nothing short of incredible. From creation to the second coming of Christ, this beautiful narrative of redemption is woven throughout. So we do everything I can to present this story in a way that is true and pure and then we just stay out of the way. I’m privileged to work with an amazing team of designers, sound and lighting engineers, videographers and editors. They’re so talented so I just make sure they have what they need to create amazing work, and I just make sure everyone is moving in the same direction.

How do you help churches develop their brand?

I’ve been blessed to help my church and other churches develop their brand. The most important element is that everything must flow out of one big idea. That big idea sets the boundaries for what the identity of the church will be. Colors, fonts, imagery – all of it must support that one big story. And that idea must be pastor-driven. It must come from their DNA, their heartbeat, their life scripture / message. So we don’t create the story, we just help them communicate it clearly in a memorable way. It’s more authentic this way.


How does your faith play a role in your advertising work?

Faith plays a strong role in my work. In addition to working at my church, I work at a creative / design firm called Ghostlight Creative. We have retail and non-profit clients, and I approach each one the same. I give it my best effort – no matter what I’m working on it’s for God’s glory. That kind of faith is in my soul. It’s how I live my life. I can’t separate it from me. Our job as designers and artists is to live with intention and create with intention. So a piece of who we are should be transferred into that which we create. That ability is divine. I believe we are most like God when we love and when we create.

What creative project are you most proud of?

I’m really proud of the Thrive Conference we just produced. Stage design, visuals, video elements and theming for the week all came together so well. The team worked so hard and it was amazing. Also really happy with a video of Downtown El Paso that we just finished. But the biggest one that comes to mind is a project we worked on for People of the Second Chance ( We created a series of comics that were wrapped onto a 1970 Cadillac. Each story addressed the issue of mobile homelessness. We won local and regional Gold ADDYs for that project.

What are you creative goals for the future? 

I know it sounds crazy but someday soon I want to launch a clothing/merchandise line that will benefit an orphanage in Juaréz, Mexico. And someday, I’m going to make a movie!


To learn more about Josh Webb, visit his website at

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